Thursday 16 July 2009

Suck It, General Mills.


Maybe you have wandered around in the cereal aisle lately and discovered that Chex now has several "Gluten Free" varieties. Well, I have a bone(r) to pick with you, General Mills and many other manufacturers who seem to have it in for my intenstinal health.

To be truly gluten free, you must manufacture in a dedicated GF plant where there is no chance of cross contamination. The finished product must be routinely checked for gluten.

"Gluten Free!" has become the latest catch phrase that has been misunderstood as a health fad. This isn't some low-carb, vanity diet that will eventually fizzle out and die. This is so we don't wind up shitting into a colostomy bag because we got colon cancer due to eroding our digestive tract. There is a big different there.

Big businesses aren't invested in our health, they are invested in our pockets and tapping into a previously ignored segment of the population who is used to paying insanely high prices for specialty foods (seriously, I've seen $16 for 2 premade GF pizza crusts..)

In conclusion, you, General Mills can suck it and suck it hard. Or soft, whichever you prefer as long as you suck it.

3 comments:

  1. I know I am late to comment here but I haven't been able to find any studies about the corelation between gluten and colon cancer. Linkeage?

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  2. Actually figured it out. I'm dumb. Sorry, thanks.

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  3. I'm with you man, I'm thinking of dropping cereal all together. Maybe try a minimalistic less is more approach (banana+milk bar+juice maybe?). yeah, that's the life for me.

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